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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing Malgorzata Bartosik-Purgat-Nela Filimon
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing
Malgorzata Bartosik-Purgat-Nela Filimon
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
200 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2024 |
| ISBN13 | 9781032204666 |
| Editores | Taylor & Francis Ltd |
| Páginas | 200 |
| Dimensiones | 157 × 231 × 15 mm · 336 g |
| Lengua | Inglés |
| Editor | Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland) |
| Editor | Filimon, Nela (Dept. of Business, Universitat de Girona, Spain) |
