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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing N/a

Name: European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

216 pages

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	18 de octubre de 2022
ISBN13	9781032204611
Editores	Taylor & Francis Ltd
Páginas	200
Dimensiones	150 × 220 × 20 mm · 560 g
Lengua	Inglés
Editor	Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland)
Editor	Filimon, Nela (Dept. of Business, Universitat de Girona, Spain)