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Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets
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Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets
The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.
152 pages, 3 Illustrations, black and white; 3 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2021 |
| ISBN13 | 9781032174518 |
| Editores | Taylor & Francis Ltd |
| Páginas | 152 |
| Dimensiones | 150 × 220 × 10 mm · 280 g |
| Lengua | Inglés |
| Editor | Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) |
| Editor | Gold, Stefan |
| Editor | Muthuri, Judy N. (University of Nottingham, UK) |
| Editor | Rueda, Ximena |
