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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns Sarah Turnbull 4.º edición
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
304 pages, 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and wh
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de septiembre de 2023 |
| ISBN13 | 9781032164601 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 228 × 152 × 20 mm · 422 g |
| Lengua | Inglés |
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