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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design Robin Landa
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
Robin Landa
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
200 pages, 38 Halftones, color; 31 Halftones, black and white; 38 Illustrations, color; 31 Illustrat
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de junio de 2022 |
| ISBN13 | 9781032137797 |
| Editores | Taylor & Francis Ltd |
| Páginas | 194 |
| Dimensiones | 228 × 152 × 16 mm · 326 g |
| Lengua | Inglés |
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