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Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e Smudde, Peter M. (Illinois State University, USA) 2.º edición
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e
Smudde, Peter M. (Illinois State University, USA)
This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de marzo de 2023 |
| ISBN13 | 9781032076768 |
| Editores | Taylor & Francis Ltd |
| Páginas | 340 |
| Dimensiones | 174 × 246 × 31 mm · 628 g |
| Lengua | Inglés |