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Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
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Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
182 pages, 10 Tables, black and white; 7 Line drawings, black and white; 2 Halftones, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9781032061016 |
| Editores | Taylor & Francis Ltd |
| Páginas | 182 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
| Editor | Cudny, Waldemar |
