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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets
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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
134 pages, 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9781032043876 |
| Editores | Taylor & Francis Ltd |
| Páginas | 134 |
| Dimensiones | 150 × 220 × 10 mm · 240 g |
| Lengua | Inglés |
| Editor | Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) |
| Editor | Fajardo, Ximena Rueda |
| Editor | Gold, Stefan |
| Editor | Muthuri, Judy N. (University of Nottingham, UK) |
