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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition Nagle, Thomas T. (Deloitte Consulting, USA) 7.º edición
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Nagle, Thomas T. (Deloitte Consulting, USA)
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
412 pages, 73 Line drawings, black and white; 73 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de julio de 2023 |
| ISBN13 | 9781032016818 |
| Editores | Taylor & Francis Ltd |
| Páginas | 336 |
| Dimensiones | 260 × 183 × 26 mm · 808 g |
| Lengua | Inglés |