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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability - Innovation and Sustainability in Base of the Pyramid Markets Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) 1.º edición
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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability - Innovation and Sustainability in Base of the Pyramid Markets
Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany)
This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.
152 pages, 18 Line drawings, black and white; 12 Tables, black and white; 18 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2021 |
| ISBN13 | 9781032008790 |
| Editores | Taylor & Francis Ltd |
| Páginas | 184 |
| Dimensiones | 159 × 242 × 18 mm · 428 g |
| Lengua | Inglés |
| Editor | Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) |
| Editor | Gold, Stefan |
| Editor | Muthuri, Judy N. |
| Editor | Rueda, Ximena |
