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Big Data Analytics: Applications in Business and Marketing Chaudhary, Kiran (Shivaji College, University of Delhi)
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Big Data Analytics: Applications in Business and Marketing
Chaudhary, Kiran (Shivaji College, University of Delhi)
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
258 pages, 31 Line drawings, black and white; 31 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de diciembre de 2021 |
| ISBN13 | 9781032007885 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 150 × 220 × 20 mm · 670 g |
| Lengua | Inglés |
