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Mindful Consumption and Marketing Nuttavuthisit, Krittinee (Chulalongkorn University)
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Mindful Consumption and Marketing
Nuttavuthisit, Krittinee (Chulalongkorn University)
Blending core consumer behavior principles with a mindfulness perspective, this book uses analysis and cases to guide consumers, students, and professionals beyond mindless consumption toward more balanced, meaningful market development. Will appear to readers who value well-being, sustainability, and thoughtful ways of living and doing business.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 31 de octubre de 2026 |
| ISBN13 | 9781009784986 |
| Editores | Cambridge University Press |
| Páginas | 340 |
| Dimensiones | 150 × 220 × 10 mm · 566 g (Peso (estimado)) |
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