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High-Energy Retail: How Technology and Strategy Are Reshaping the Consumer Experience Martinez-de-Albeniz, Victor (IESE Business School, Barcelona)
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High-Energy Retail: How Technology and Strategy Are Reshaping the Consumer Experience
Martinez-de-Albeniz, Victor (IESE Business School, Barcelona)
Equips students, managers, and retail enthusiasts with a clear, engaging roadmap to today's retail revolution. Blending analytics, strategy, and compelling case studies, High-Energy Retail explains how leading retailers adapt, innovate, and thrive. A practical, research-based resource for anyone seeking to understand or teach the future of retail.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 30 de noviembre de 2026 |
| ISBN13 | 9781009778763 |
| Editores | Cambridge University Press |
| Páginas | 348 |
| Dimensiones | 150 × 220 × 10 mm · 579 g (Peso (estimado)) |
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