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Marketing Channel Management: Organization and Coordination Frazier, Gary L. (University of Southern California)
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Marketing Channel Management: Organization and Coordination
Frazier, Gary L. (University of Southern California)
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de diciembre de 2025 |
| ISBN13 | 9781009561822 |
| Editores | Cambridge University Press |
| Páginas | 330 |
| Dimensiones | 255 × 176 × 20 mm · 624 g |
| Lengua | Inglés |
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