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Strategic Entrepreneurship: Building the Wheel of Scalable and Sustainable Business Models Zhang, Joanne Jin (Queen Mary University of London)
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Strategic Entrepreneurship: Building the Wheel of Scalable and Sustainable Business Models
Zhang, Joanne Jin (Queen Mary University of London)
Utilising the author's innovative five-part 'wheel' framework, and supported by global case studies, discussion questions and 'how-to' guides, this textbook provides an accessible and practical guide to scalable and sustainable business model development for undergraduate and postgraduate students, MBAs, accelerators and aspiring entrepreneurs.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 31 de diciembre de 2026 |
| ISBN13 | 9781009482936 |
| Editores | Cambridge University Press |
| Páginas | 300 |
| Dimensiones | 150 × 220 × 10 mm · 664 g (Peso (estimado)) |
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