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Digital Innovation Strategy Leiponen, Aija (Cornell University, New York)
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Digital Innovation Strategy
Leiponen, Aija (Cornell University, New York)
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
322 pages, Worked examples or Exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 2023 |
| ISBN13 | 9781009209007 |
| Editores | Cambridge University Press |
| Páginas | 322 |
| Dimensiones | 254 × 178 × 15 mm · 628 g |
| Lengua | Inglés |
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