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Business Model Innovation: A Blueprint for Strategic Change Velu, Chander (University of Cambridge)
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Business Model Innovation: A Blueprint for Strategic Change
Velu, Chander (University of Cambridge)
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.
306 pages, Worked examples or Exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de mayo de 2024 |
| ISBN13 | 9781009181693 |
| Editores | Cambridge University Press |
| Páginas | 306 |
| Dimensiones | 229 × 150 × 22 mm · 450 g |
| Lengua | Inglés |
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