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Death of a Marketer Andrea Fryrear
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Death of a Marketer
Andrea Fryrear
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de febrero de 2017 |
| ISBN13 | 9780998721101 |
| Editores | Corsac Publishing |
| Páginas | 214 |
| Dimensiones | 140 × 216 × 11 mm · 254 g |
| Lengua | Inglés |
