Joni Sensel

Flywheels and Feedback Loops Joni Sensel

Success on Amazon requires fast responses to customers and Amazon itself. Negative reviews need to be treated as opportunities to help and improve. Actions by Amazon and your competitors need quick review and responses on your part. Amazon won't always notify you about these events and triggers, and often won't give you an easy way to respond. This book gives you a full picture of all these feedback loops, and how they enable you to gain or lose search position and sales velocity for your products. Success requires new ways of thinking, outstanding customer service, and unprecedented speed. The author's own electronics company became one of the early private-label success stories on Amazon, mentioned in press articles and Amazon's own shareholder letter. The company has grown total sales every year using these strategies. Now he shares how you can find similar success. Going well beyond the basics (which are widely available elsewhere), this book is for sophisticated private-label sellers and manufacturers who recognize that there are no tricks or schemes, only winning strategies, best practices, and tools for overcoming the inertia of discoverability to get the sales flywheel moving. Specific tips and advice include where to focus your energy, how to make data actionable, and how to close the feedback loops that drive successful e-commerce.