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The Marketing Glossary: Key Terms, Concepts and Applications Mark N. Clemente
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The Marketing Glossary: Key Terms, Concepts and Applications
Mark N. Clemente
A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de octubre de 2002 |
| ISBN13 | 9780971943421 |
| Editores | clementebooks |
| Páginas | 504 |
| Dimensiones | 150 × 230 × 30 mm · 730 g |
| Lengua | Inglés |
Ver todo de Mark N. Clemente ( Ej. Hardcover Book y Paperback Book )