Jim Cathcart

The Business of Selling: How to Be Your Own Sales Manager Jim Cathcart

In the preface to The Business of Selling by foremost sales and marketing expert Tony Alessandra, Tony states that "excellent salespeople think and act as the owners of their sales careers" and "mediocre salespeople think and act merely as representatives of their firms." This book will enable salespeople to enter that elite group of self-starters and top performers who answer to the ultimate boss...themselves. The end result of using this book will be not only increased sales and increased client satisfaction, but more importantly, strategies to achieve increased self-confidence and career control. The authors are experts at motivating, exciting and entertaining people as they educate their audiences to achieve the goals of their personal lives.