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Switch Dynamics: A Practical Approach to Switching Medicines for Self Care Anna Maxwell
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Switch Dynamics: A Practical Approach to Switching Medicines for Self Care
Anna Maxwell
A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.
160 pages, colour illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de febrero de 2013 |
| ISBN13 | 9780957537200 |
| Editores | Fizz Marketing Ltd |
| Páginas | 160 |
| Dimensiones | 140 × 216 × 8 mm · 190 g |
| Lengua | Inglés |
| Colaborador | Joseph Pochodzaj |
