Kendall Lyman

The Business Strategy Audit Kendall Lyman

How well does your corporate strategy work - for your company as a whole, and for individual business units? If it fails in some areas - which ones? And why? How good is your strategy-making process at gathering information and opinions, and at delivering strategies that win support and deliver growth? This self-assessment audit comes in three parts: * First, a 3-step audit to give you a clear, objective picture of the 'business environment': market, competitor and financial realities. (Of course, this information is already available to you - but probably not in a form that is tailored to help you shape and realign your overall business strategy.) * Second, a 7-step organisational assessment. This enables you to: o Clarify your company's existing strategy. Measure its viability and robustness o Outline business processes o Determine capabilities o Determine appropriate organisation design and resource allocation o Assess the company culture o Integrate all these elements of the organisation assessment * Third, the tools you need to develop a framework within which to create an appropriate and flexible strategy for the future.