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Total Quality Marketing: The Key to Regaining Market Shares Allan Reddy
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Total Quality Marketing: The Key to Regaining Market Shares
Allan Reddy
Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.
200 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de septiembre de 1994 |
| ISBN13 | 9780899308937 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 200 |
| Dimensiones | 152 × 229 × 15 mm · 485 g |
| Lengua | Inglés |
![Cover for Allan Reddy · The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications (Hardcover Book) [2nd Printing edition] (1997)](https://imusic.b-cdn.net/images/item/original/720/9781567200720.jpg?allan-reddy-1997-the-emerging-high-tech-consumer-a-market-profile-and-marketing-strategy-implications-hardcover-book&class=scaled&v=1491209909)
