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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management Alan J. Greco
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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
Alan J. Greco
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history.
278 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de noviembre de 1995 |
| ISBN13 | 9780899308692 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 280 |
| Dimensiones | 152 × 229 × 19 mm · 607 g |
| Lengua | Inglés |
