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European Retailing's Vanishing Borders Madhav Kacker
European Retailing's Vanishing Borders
Madhav Kacker
European unification has led to the lowering of physical, technical and fiscal barriers, creating the world's largest mass market. This work presents the logistics of Euro-distribution; case studies of major retailers; internationalisation strategies; and retail company alliances.
246 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de mayo de 1994 |
| Fecha de lanzamiento original | 2029 |
| ISBN13 | 9780899308180 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 248 |
| Dimensiones | 152 × 229 × 17 mm · 530 g |
| Lengua | Inglés |