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Marketing Exchange Relationships, Transactions, and Their Media Frank Houston
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Marketing Exchange Relationships, Transactions, and Their Media
Frank Houston
This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.
336 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de enero de 1994 |
| ISBN13 | 9780899308098 |
| Editores | ABC-CLIO |
| Páginas | 336 |
| Dimensiones | 156 × 234 × 19 mm · 644 g |
| Lengua | Inglés |
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