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Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry Timothy Muris
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Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry
Timothy Muris
In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de mayo de 1993 |
| ISBN13 | 9780899307886 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 272 |
| Dimensiones | 150 × 220 × 20 mm · 557 g |
| Lengua | Inglés |
