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Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis David L. Rados
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Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis
David L. Rados
This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
200 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de septiembre de 1992 |
| ISBN13 | 9780899307367 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 200 |
| Dimensiones | 156 × 235 × 18 mm · 426 g |
| Lengua | Inglés |
