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Competing Globally Through Customer Value: The Management of Strategic Suprasystems Gregory M. Bounds
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Competing Globally Through Customer Value: The Management of Strategic Suprasystems
Gregory M. Bounds
According to Stahl and Bounds, companies need to structure themselves around net customer value--what the customer receives minus what the customer sacrifices. The book shows how organizations that focus on net customer value will ultimately enjoy more profits, market share, and customer loyalty than those based on short-term financial results.
850 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de marzo de 1991 |
| ISBN13 | 9780899306001 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 848 |
| Dimensiones | 156 × 234 × 44 mm · 1,37 kg |
| Lengua | Inglés |
| Editor | Bounds, Greg |
| Editor | Stahl, Michael J. |
