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Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function Robert Maddox
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Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function
Robert Maddox
This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations. While the problems are crucial for internationally operating business firms, domestically operating firms are also beginning to encounter critical cross-cultural problems.
152 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de mayo de 1993 |
| ISBN13 | 9780899305813 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 160 |
| Dimensiones | 140 × 216 × 12 mm · 340 g |
| Lengua | Inglés |
