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Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers Gail E. Farrelly
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Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers
Gail E. Farrelly
Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view.
184 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de mayo de 1992 |
| ISBN13 | 9780899305646 |
| Editores | ABC-CLIO |
| Páginas | 184 |
| Dimensiones | 150 × 219 × 19 mm · 403 g |
| Lengua | Inglés |
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