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Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers Edward W. Mclaughlin
Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
Edward W. Mclaughlin
Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers.
208 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de junio de 1991 |
| ISBN13 | 9780899305257 |
| Editores | ABC-CLIO |
| Páginas | 208 |
| Dimensiones | 156 × 234 × 13 mm · 467 g |
| Lengua | Inglés |