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The Marketer's Guide to Selling Products Abroad Robert Weber
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The Marketer's Guide to Selling Products Abroad
Robert Weber
Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows.
276 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de febrero de 1989 |
| ISBN13 | 9780899303253 |
| Editores | ABC-CLIO |
| Páginas | 276 |
| Dimensiones | 156 × 234 × 18 mm · 566 g |
| Lengua | Inglés |
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