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Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study James R. Lumpkin
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Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study
James R. Lumpkin
This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.
244 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de abril de 1989 |
| ISBN13 | 9780899302980 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 240 |
| Dimensiones | 156 × 235 × 14 mm · 517 g |
| Lengua | Inglés |
