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Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry Susan Squires
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Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
Susan Squires
Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U. S. and global markets.
264 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2002 |
| ISBN13 | 9780897896825 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 256 |
| Dimensiones | 242 × 166 × 20 mm · 576 g |
| Lengua | Inglés |
| Editor | Byrne, Bryan |
| Editor | Squires, Susan |
