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Ethics in Social Marketing
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Ethics in Social Marketing
Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.
224 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de febrero de 2001 |
| ISBN13 | 9780878408207 |
| Editores | Georgetown University Press |
| Páginas | 224 |
| Dimensiones | 153 × 229 × 14 mm · 364 g |
| Lengua | Inglés |
| Editor | Andreasen, Alan R. |
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