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The Balanced Scorecard: Translating Strategy into Action Robert S. Kaplan
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The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
336 pages, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 1996 |
| ISBN13 | 9780875846514 |
| Editores | Harvard Business Review Press |
| Páginas | 336 |
| Dimensiones | 165 × 233 × 26 mm · 666 g |
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