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Pervasive Advertising - Human-Computer Interaction Series J Rg M Ller 2011 edition
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Pervasive Advertising - Human-Computer Interaction Series
J Rg M Ller
This book looks at the future of advertising from the perspective of pervasive computing. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly.
376 pages, 14 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de septiembre de 2011 |
| ISBN13 | 9780857293510 |
| Editores | Springer London Ltd |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 366 |
| Dimensiones | 162 × 241 × 26 mm · 703 g |
| Lengua | Inglés |
| Editor | Alt, Florian |
| Editor | Michelis, Daniel |
| Editor | Muller, Joerg |
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