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Research in Consumer Behavior - Research in Consumer Behavior Russell W Belk
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Research in Consumer Behavior - Research in Consumer Behavior
Russell W Belk
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
310 pages, black & white tables, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de diciembre de 2010 |
| ISBN13 | 9780857244437 |
| Editores | Emerald Publishing Limited |
| Páginas | 310 |
| Dimensiones | 156 × 234 × 30 mm · 658 g |
| Lengua | Inglés |
| Editor de series | Belk, Russell W. |
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