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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy Paul Temporal 3.º edición
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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy
Paul Temporal
In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.
314 pages, Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de febrero de 2019 |
| ISBN13 | 9780857195890 |
| Editores | Harriman House Publishing |
| Páginas | 302 |
| Dimensiones | 241 × 166 × 21 mm · 636 g |
| Lengua | Inglés |
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