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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy Jennifer Janson
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
238 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de octubre de 2014 |
| ISBN13 | 9780857193551 |
| Editores | Harriman House Publishing |
| Páginas | 238 |
| Dimensiones | 215 × 140 × 18 mm · 312 g |
| Lengua | Inglés |
