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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers
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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
Cynthia B. Meyers
Describes how admen, advertising agencies, and sponsors shaped U. S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
288 pages, 25 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de diciembre de 2013 |
| ISBN13 | 9780823253715 |
| Editores | Fordham University Press |
| Páginas | 288 |
| Dimensiones | 152 × 229 × 30 mm · 612 g |
| Lengua | Inglés |
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