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Communicating When Your Company is Under Siege Marion Pinsdorf 2 Revised edition
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Communicating When Your Company is Under Siege
Marion Pinsdorf
A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis.
171 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 1999 |
| ISBN13 | 9780823217830 |
| Editores | Fordham University Press |
| Páginas | 171 |
| Dimensiones | 152 × 229 × 29 mm · 725 g |
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