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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers Shalini Shankar
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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
Shalini Shankar
Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.
328 pages, 42 illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de abril de 2015 |
| ISBN13 | 9780822358770 |
| Editores | Duke University Press |
| Género | Ethnic Orientation > Asian Studies |
| Páginas | 328 |
| Dimensiones | 227 × 152 × 22 mm · 482 g |
| Lengua | Inglés |
