Routledge Handbook of Sports Marketing - Routledge International Handbooks - Simon Chadwick - Libros - Taylor & Francis Inc - 9780815394860 - 12 de diciembre de 2017
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Simon Chadwick
Routledge Handbook of Sports Marketing - Routledge International Handbooks 1.º edición

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections?brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development?and examines key topics such as:

consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

16 pages, 40 Line drawings, black and white; 18 Halftones, black and white

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 12 de diciembre de 2017
ISBN13 9780815394860
Editores Taylor & Francis Inc
Páginas 424
Dimensiones 245 × 175 × 31 mm   ·   706 g
Lengua Inglés  
Editor Chadwick, Simon (Centre for Sports Business, Salford University Manchester, Manchester, UK)
Editor Chanavat, Nicolas
Editor Desbordes, Michel

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