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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing 1.º edición
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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
296 pages, 23 Line drawings, black and white; 30 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de enero de 2019 |
| ISBN13 | 9780815386940 |
| Editores | Taylor & Francis Inc |
| Páginas | 296 |
| Dimensiones | 241 × 162 × 26 mm · 620 g |
| Lengua | Inglés |
| Editor | Karjaluoto, Heikki (Jyvaskyla University) |
| Editor | Shaikh, Aijaz A. (The Inst. of Info. and Comp. Tech., Kazakhstan) |
