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Advertising Theory - Routledge Communication Series Shelly Rodgers 2.º edición
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Advertising Theory - Routledge Communication Series
Shelly Rodgers
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
548 pages, 27 Line drawings, black and white; 10 Tables, black and white; 27 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 2019 |
| ISBN13 | 9780815382508 |
| Editores | Taylor & Francis Inc |
| Páginas | 548 |
| Dimensiones | 147 × 224 × 31 mm · 804 g |
| Lengua | Inglés |
| Editor | Rodgers, Shelly (University of Missouri, USA) |
| Editor | Thorson, Esther (Michigan State University, USA) |
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