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Advertising Theory - Routledge Communication Series 2.º edición
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Advertising Theory - Routledge Communication Series
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
536 pages, 27 Line drawings, black and white; 10 Tables, black and white; 27 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de abril de 2019 |
| ISBN13 | 9780815382492 |
| Editores | Taylor & Francis Inc |
| Páginas | 548 |
| Dimensiones | 235 × 159 × 38 mm · 934 g |
| Lengua | Inglés |
| Editor | Rodgers, Shelly (University of Missouri, USA) |
| Editor | Thorson, Esther (Michigan State University, USA) |
