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Political Marketing: Principles and Applications Lees-Marshment, Jennifer (University of Dundee, UK) 3.º edición
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Political Marketing: Principles and Applications
Lees-Marshment, Jennifer (University of Dundee, UK)
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur
266 pages, 11 Line drawings, black and white; 20 Tables, black and white; 11 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de mayo de 2019 |
| ISBN13 | 9780815353225 |
| Editores | Taylor & Francis Inc |
| Páginas | 266 |
| Dimensiones | 172 × 244 × 15 mm · 532 g |
| Lengua | Inglés |
